These days, you have to write to be found.
There are many differences between the way writing works on the printed page and on the backlit screen. When you represent your company or agency, however, the biggest difference is that you have to write in a way that a search engine can find in microseconds and a human can understand in seconds.
Web writing at Baytek is a discipline that uses the well-established insights of Jakob Nielsen—the celebrated usability expert who knows more than anybody else how readers interact with the web.
The so-called Nielsen standards set out 12 critical differences between writing for the web and for print. When we help you follow those standards, readers will find you, understand you and appreciate you in mere seconds.
The small amount of extra time and money it takes to prepare your messages properly for the web will be quickly repaid with customer wins and client satisfaction.
