Once you know precisely what your organization does to meet the needs of its customers, nothing is more strategically important than knowing what your competition is up to.
At Baytek, after determining your key messages and building your mission statement, the third strategic step is to analyze the offerings and the approaches of your competitors. We have evolved a lean and speedy process to help you fully understand how the threats posed by your competitors can be countered with particular strengths of your own.
Using an enhanced and proprietary SWOT-analysis model, we build a profile of chief threats within a broad competitive landscape, and identify the opportunities to differentiate yourself by not only what you offer but also by what differentiates you from others. Together with your key messages and mission, this analysis can be the foundation of a lucid and effective communications plan.
